Sky Atlantic Gets Free Advertisement, Courtesy of The Times

In sync with the barrage of billboard and print advertising for Sky’s imminent launch of Sky Atlantic on February 1, a new channel for UK viewers which claims to feature the best of American television, perhaps most notably past, present and future HBO shows, The Times has snuck in a cheeky advertisement disguised as news.

Todays edition of The Times features the following nugget of ‘news’:

    UK Mad Men Catch Up

Fans of the hit American drama Mad Men will be able to see it here straight after it airs in the US. The show will move from the BBC to Sky Atlantic, a new channel available to subscribers. Sky poached Mad Men in October.”

There it is, no mention of that fact that both Sky and The Times are owned by Rupert Murdoch’s News Corporation, a man known for using his vast wealth and influence to buy out competitors. No mention of his recent power grab for total control of BSkyB or the accusations that Jeremy Hunt, the man responsible for deciding whether or not to allow this to happen, is not impartial and has a history of being pro-Murdoch (Click Here for Details).

The last sentence sums up the attitude of The Times. Sky ‘poached’ Mad Men, like the cheeky scamps they are, taking the best shows from the BBC and putting them behind a paywall, those rogues!

At least torrents are the last line of defense between good television and giving Murdoch money…

Ad Breaks Confirmed for Sky Atlantic Service

The official twitter page for Sky’s new channel, Sky Atlantic has confirmed that it will feature ad breaks.

The channel, set to launch on February 1, is being described by Sky themselves as “the home of HBO” although it will also screen US shows from other networks, perhaps most notably, AMC’s Mad Men.

It was announced in July last year that Sky had secured a deal, estimated at around £150m across five years, securing them exclusive rights to screen shows from the critically acclaimed networks library in the UK, including the highly anticipated and equally highly praised Boardwalk Empire as well as The Pacific, The Sopranos, The Wire and True Blood.

Thanks to its subscription service, shows on HBO in the US can profit without having to be interrupted by commercial breaks although Sky, which also runs on a subscription model, features longer and more frequent ad breaks than terrestrial British channels.

Sky Atlantic’s official twitter channel also confirmed that they “have not announced details of how the advert breaks will run”.